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Customer feedback management policy


We love to hear from our customers whether it's a compliment, suggestion or a complaint. It is important for us to know what we do well, and we are just as keen to hear when we have not met our customer's expectations no matter the circumstance.

This policy provides an outline of how our staff will handle customer feedback which includes compliments, suggestions and complaints.


Our vision is to be Australia’s bank of choice. Our strategy is to focus on the success of our customers, people, partners and communities. We do this by listening and responding and respecting every customer's choice, needs and objectives.

This policy provides the foundation for implementing a consistent approach throughout the Group that will facilitate the Group's compliance with its regulatory obligations and the current Australian Standard AS ISO.

We consider Internal Dispute Resolution (IDR) to be an important and necessary first step in the complaint handling process. It gives the Group the opportunity to hear when we do not meet our customers' expectations and address them genuinely, efficiently and effectively. Addressing IDR complaints in this way can also assist in improving business systems and products or services, which is integral to growing a successful business.

This policy sets out the minimum procedures for safeguarding our customers' confidence by dealing with their feedback and the key principles to be followed to enable the Group, each business unit and individual staff members to implement and understand their obligations in the handling of customer complaints.

This policy forms part of the Group's broader regulatory compliance obligations.



Expression of dissatisfaction made to or about an organisation, related to products, services, staff or the handling of a complaint, where a response or resolution is explicitly or implicitly expected or legally required.


A customer can be defined as an account holder, a shareholder or anyone interacting or seeking to interact with us.


Includes compliments, suggestions and complaints.



  • Bendigo and Adelaide Bank Limited including all its subsidiaries;
  • Bendigo Bank agencies;
  • Bendigo Bank franchises (including Community Bank branches); and
  • Bendigo and Adelaide Bank Related Entities

Policy Statement

Scope of Policy

This policy applies to the whole of the Group.

Policy Ownership

The Office of the Customer Advocate has developed this policy with the assistance of senior management and staff.

Each area of the Group is responsible for overseeing compliance with this policy.


The Group is always keen to find out ways to improve its customer service.

If customers have any compliments, suggestions or complaints, any of our staff can assist with the feedback. They will be objective and proactive in responding to our customers in order to achieve fair, reasonable and timely outcomes.

There are many ways the customer can provide their feedback to us:

We will ensure that all complaints are fully documented, investigated and resolved as prescribed in the Australian Securities and Investments Commissions (ASIC) regulatory guide (RG165).

If however a customer is not satisfied with the outcome of a complaint, our Customer Feedback Team is able to assist. The Customer Feedback Team is accessible to all customers of the Group, inclusive of all our brands. Our dedicated Customer Feedback Team is here to listen to our customers and represent their voice.

External Dispute Resolution Scheme (EDR)

Each Group entity that holds an Australian Financial Services Licence (AFSL) or Australian Credit Licence or is otherwise required to maintain a membership with an ASIC approved EDR Scheme, will remain members of the external dispute resolution scheme that cover complaints made about us.

The Group's EDR Scheme is the Australian Financial Complaints Authority (AFCA). You can contact AFCA as follows:

Australian Financial Complaints Authority
GPO Box 3
Melbourne VIC 3001
Phone: 1800 931 678
Fax: 03 9613 6399

If your complaint relates to how we handle your personal information you can also contact:

Office of the Australian Information Commissioner
GPO Box 5218
Sydney NSW 2001
Phone: 1300 363 992

Centralised Complaint Register

Details of all feedback from across the Group will be recorded in LINX which will form the Group's centralised register.

The centralised register helps us to identify systemic or ongoing issues from across the Group that may impact our customers.


The Group has internal procedures which provide the key principles for us to follow when handling customer feedback. They outline the importance of listening to and working with the customer to achieve a satisfactory outcome for both parties (see related documents below).

Key Responsibilities

Board of Directors

In limited circumstances the Group Boards, via their subcommittees may be authorised to access customers' complaints, but only in circumstances where the information is required to complete a customer request or for monitoring the Group's compliance with this policy.

Executive/Senior Leadership Team

Each Executive/Senior Leader has the day to day responsibility and accountability for maintaining compliance with this policy in their business units.

Each Executive/Senior Leader is responsible for ensuring details of all feedback in their business units is recorded in LINX.

Customer Advocate

The Customer Advocate’s role is to be a voice of the customer within the Group helping to drive fairer dispute resolution outcomes, with a particular focus on sensitive and complex cases. The Customer Advocate will endeavour to make things easier for our customers by helping to facilitate fair outcomes and minimising the likelihood of future problems.

Our Customer Advocate will review key customer themes to identify thematic opportunities, as well as identify systemic issues, to enhance products, services, systems and processes within the bank. This may involve shaping or overseeing remediation programs, influencing product development and distribution processes, or engaging in preventive risk management initiatives.

The Customer Advocate operates separately from the core business units within the bank to ensure customers and other stakeholders (internal and external) can trust in the role of the Customer Advocate. Our Customer Advocate acts with the utmost integrity, being fair and balanced, when making decisions or taking action.

Our Customer Advocate reports to the Chief of Staff of the Managing Director’s Office, as well as having regular access to the Managing Director, other members of the senior executive, the Board and/or relevant Board sub-committees to provide insights into customer perspectives and recommendations for improvement.

Customer Feedback Team

The Team captures customer feedback received across the Group and also supports the business in resolving customer complaints by advising the appropriate course of action. If the business is not confident or trained appropriately in resolving a complaint, the matter can be escalated to the Customer Feedback Team.

Business Unit Manager / Branch Managers

Officers with supervisory or line management duties are responsible for ensuring the business unit is operating in a manner that deals with customer feedback as per the requirements of this policy. This includes ensuring all staff receive the appropriate training and supervision and understand the requirements of this policy.

Any potential compliance breakdowns must be reported to the next level of management and actioned to minimise the risk of breakdowns in the future.

Group Operational Risk

Group Operational Risk (through Group Regulatory Compliance) is responsible for:

  • Assisting the business Units (including subsidiaries) with regulatory compliance by providing guidance, support and advice with respect to compliance with this policy.
  • Working with business Units (including subsidiaries) to develop solutions for breaches with this policy.
  • Assessing and reporting breaches of RG165 as set out in the Group Regulatory Compliance policy.

Group Legal

Group Legal is the key legal adviser for the Group and is responsible for providing support, guidance and advice to business units/subsidiaries as to the adequacy of their policies and procedures and the changes required to meet regulatory obligations.

Corporate Secretariat

Corporate Secretariat is the first point of contact for all liaisons with Regulators and is responsible for reporting any regulatory compliance breaches to relevant regulators (when required).

Learning and Development

Are responsible for ensuring training and education on this policy is provided to staff.

All other officers/staff

All officers of the Group are responsible for complying with this policy and its related procedures including completing training as designated by their role.

Related Documents

Related documents which should be read in conjunction with this policy include:


This Policy will be reviewed every two years by Customer Advocate Office in conjunction with Group Operational Risk or sooner if required.

Policies, charters and other documents are included in our corporate governance.

Bendigo and Adelaide Bank Limited, ABN 11 068 049 178 AFSL / Australian Credit Licence 237879. Any advice provided on this website is of a general nature only and does not take into account your personal needs, objectives and financial circumstances. You should consider whether it is appropriate for your situation. Information on this page can change without notice to you.
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