Our brands

Bendigo Bank delivers retail banking products and services to 2.5 million retail customers via a national network of almost 500 branches and agencies.

For over 160 years, its fundamental purpose has remained unchanged - to feed into customer and community prosperity, not off it.

Why? Because it helps create successful, thriving communities in which to live, work and do business.

Operating for more than 100 years when it merged with Bendigo Bank in 2007, Adelaide Bank has successfully established itself as a product innovator specialising in home loans for the mortgage broker and mortgage manager market.

In Australia today more than 55 per cent of people source their home loan through a mortgage manager or broker. Adelaide Bank’s suite of home loans and related products have been specifically designed for customers in this market.

With its heartland in rural Australia, Rural Bank is fully committed to providing a leading, specialised banking service to primary producers, agribusiness participants and individuals or businesses seeking business loans. As part of the Bendigo and Adelaide Bank Group, customers also benefit from the broader capabilities offered by Bendigo and Adelaide Bank.

Up is Australia’s first cloud-hosted bank. With its digital-first perspective, Up exists to simplify peoples’ lives and help them to create financial freedom through technology, innovation and creativity.

Leveraged is one of Australia’s first and longest continuously operating margin lending firms. Founded in 1991 by stockbroker Ord Minnett, Leveraged has built a foundation of private banking style account management services, combined with innovative and responsive products. Leveraged is highly recognised for its customer service excellence.

Sandhurst Trustees is part of Bendigo Wealth and is a highly regarded financial services provider. Sandhurst offers a wide range of products and services including investments and funds management, commercial loans, access to funeral bonds, the management of estates and trusts, and the provision of corporate trustee and custodial services.

Established in 1888, Sandhurst Trustees is a modern, full service wealth manager renowned for its customer service excellence and integrity.

Part of the Bank’s philanthropic arm, Community Enterprise Foundation™ offers communities and not-for-profit organisations across Australia the opportunity to raise and distribute tax-effective donations to benefit their own communities.
The aim of the Foundation is to bring together local people who care about their community, providing them with the expertise, tools and resources to respond to their current and future needs.